About Lime & Lotus

Fresh thinking.
Deep roots.

We built the kind of agency growing brands actually need: senior, connected, and close to the work.

Why we exist

Brands do not live in channels. People experience the whole thing.

So we bring the whole thing together—strategy with story, identity with behavior, production with distribution, and design with technology.

PG

The founder

Prachi Gupta

Founder, Lime & Lotus

Prachi founded Lime & Lotus around a simple belief: growing brands should not have to choose between big-picture strategy and hands-on execution. She brings the moving parts together—brand, content, production, social, and digital—so every idea has one clear direction.

Her approach is collaborative, curious, and close to the work, helping teams make confident decisions and create marketing that feels as considered as it is effective.

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The team

The people behind the work.

A close-knit team of strategists, makers, and digital specialists working as one.

Our principles

01

Clarity before volume

Find the useful truth before making more things.

02

One idea, many expressions

Adapt to the channel without losing the brand.

03

Senior people stay close

The people you meet are the people moving the work.